Run- dmc's impact on rap and society Essay Example | Topics and Well Written Essays - 750 words

Run- dmc's impact on rap and society - Essay Example ablished Rush Productions, a hip- hop management Company in the 80’s encouraged his brother Joey to form a rap duo with his friend Darryl McDaniels. They started out as a duo and later roped in another friend called Jason Mizell. The trio introduced a dress culture to suit their fancy and set them apart from the regular dress code. Their style was flashy with hats, untied sneakers and heavy gold chains that greatly appealed to the youth and left a deep impression on their suburban rock fan following. (Simon & Schuster, 2001) Run – D.M.C outshone their predecessors Grandmaster Flash and Whodini by being much more tougher and menacing while using samples from heavy metal and their popular spare beats. They helped to promote rap from a genre that was single oriented to a genre that became officially album oriented. Run – D.M.C was the very first hip – hop artist group to cut full- fledged albums and slowly made it into the mainstream of music. In the course of time Run – D.M.C had spawned many other groups and were even overtaken by them, yet they dedicated themselves to performing even into the 90’s. The group had cut their first single titled â€Å"It’s Like That† in 1983 which sounded like no other rap during that time. By 1985, they had become America’s most popular and influential band after their second album titled â€Å"King of Rock.† This album was succeeded by the R&B single which was a cover for the legendary Aerosmith titled â€Å"Walk This Way† which became Run- D.M.C’s biggest hit single which was recorded using Aerosmith’s Steven Tyler and Joe Perry. This was the very first hip – hop number that appealed to both rappers and rockers alike. This album was followed by their third album titled â€Å"Raising Hell† which became the first rap album to scale to number one on the R&B charts and then even go platinum. There was no turning back now for Run – D.M. C as they strengthened their position as the first rappers to make a

The impact of smarts phones and tablets in the modern busniess Literature review

The impact of smarts phones and tablets in the modern busniess - Literature review Example Some of the mobile technologies available include mobile marketing, location based marketing (LBS), video on demand and social media. These applications are known to increase both distribution and communication channels. The thesis of this paper is that there is a need to access the actual impact of smart phones and tablets in modern businesses, in a holistic way. This shall assist in maximizing on the merits of device mobility and minimizing the setbacks of the same. Leveraging on mobile technologies is helpful in improving efficiency and performance of companies. Quality and affordable cloud based (Saas) software-as –service applications facilitate sales a management and workforce automation (Van Akkeren & Cavaye 1999). Modern businesses are able to reduce cost and save time due to seamless data connectivity (Al-Qirim 2007). This improves their connectivity. Simple and powerful tools have been of help when it comes to connectivity and mobile device applications. The main cha llenge in modern businesses is how to adopt a suitable app or platform in large organizations (Halonen & Melero 2003). According to Henry Blodget, smart phones and tablets must be seen as enablers are vital in the modern business fraternity. ... According to the CEO Mandarin Oriental Hotel Group, a luxurious hotel, guests can contact the customer care through an application on their smart phones or tablets. The guest can also comment the process of booking a room through the social media. According to a business week research, small businesses have benefited from smart phones. They have identified that smartphones and tablets are vital in the acquisition and retention of customers. According to Research in Motion, owners of modern small businesses in the United States of America are focusing on new technologies to expand their market share. They have given preference to technologies that enhance mobility. According to the research, most business owners believe wireless or mobile application and communications enhance customer relations. However, the observation falls short of revealing the real impact of smart phones and tablets in the modern businesses. Surprisingly, about 75 per cent of the businesses surveyed are not tapp ed the benefits of using smart phones and tablets. Smart phones, tablets and other portable devices are increasingly becoming powerful, complex and popular (Paelke & Rosenbach 2003). Many knowledge workers prefer to work using personal devices. Personal data and workplace information is converged in one mobile device. Proliferation of portable computing devices has an impact in consumer behavior (Basso 2006). According to Jameson, smart phones and other computing devices have an impact in business practices. Most previous researches tend to suggest that portable computing devices have a significant impact in modern businesses. However, the details